Allen Qu
(Netconcepts China CEO)

As a Lead Consultant for Netconcepts (China), Allen Qu provides analysis, consultation and implementation of natural and paid search strategies for world’s leading companies in China, US, Australia and New Zealand, including eLong.com, eLong.net, Expedia.com.au, ThePlanet.com, RealEstate.co.nz and many more. Allen's expertise includes search engine optimization, paid search management, social media optimization, permission/email marketing, blog & viral marketing, PR & RSS optimization and offline strategies. The SEO & SEM programs that Allen has been managing have achieved remarkable successes. Allen also has extensive experience in managing e-commerce operations before joining Netconcepts.
Allen graduated from The University of Auckland with marketing and IT degree. He is Google AdWords Qualified Individual, Yahoo! Search Marketing Ambassador, Certified eMarketer and Certified Direct Marketer. He also has certification in web development & multimedia design and has experience in designing and building web 2.0 sites and applications.

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