Laker Chen
(SinoTech Search CEO )

Mr Laker Chen is recognized as a leading expert of China Search Engine Marketing and online interactive advertisement. Mr. Chen joined the SinoTech Group in mid 2007 as Chief Operating Officer. He developed the SinoTech Search business and was a innovator in the Search Technologies. Further, Mr Chen was instrumental in developing the real-time data connection with Chinese leading Search Engines
Mr Chen sits on the Company Board of a number of other Chinese Internet start-ups.

Mr Chen has 8 years of professional experience in Internet of China, covering production, sales, general management and strategy planning perspectives in the largest leading Chinese Internet companies; including 263, Tencent(QQ), Yahoo! and Alibaba.

Most notably, he worked with Yahoo! China and Alibaba throughout 2003-2007 Mr. Chen worked as Director of Product and Sales, where he established the first P4P (pay for performance) business model in China. This unit became the largest search marketing business in 2004. Moreover, he started new business unit known as Content Match which developed into the Ali Union a year later. Further, he also worked as the China coordinator for Yahoo! global Search Marketing.

After the merge of Yahoo! China and Alibaba, Mr. Chen moved to Alibaba Corp. and worked as the Director of Strategy, where he was instrumental in the Y! strategy and planning for P4P (Pay For Performance) marketing combined with B2B and C2C. Mr Chen’s strategy for the Ad Exchange was evolved into Alimama; becoming the largest online AdExchange platform in China

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