Amanda Watlington, Ph.D., APR
(Founder of Searching for Profit)

Amanda G. Watlington, Ph.D., A.P.R. Before setting up Searching for Profit Amanda was director of research for a leading SEO firm. Her consultancy focuses on how businesses can leverage search engines and new media such as blogging, RSS and podcasting to achieve marketing objectives. She has over twenty years of experience as a communications, sales and business strategy consultant, and ten years as a Web marketer. The clients she has worked with include Fortune 500 companies, search engines, publishers and e-commerce merchants.
Amanda is a sought-after presenter and a recognized industry thought leader. She appears regularly as a speaker at SES and DMA’s Annual and Multi-Channel Marketing conferences.

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