旅游网站注意了：全球在线旅游的市场比Google要大得多！
来自Oban Multilingual's的在线旅游竞赛的调查结果表明，全球网民正在拓展他们的视野，把目光投向那些更为国际化、提供更多选择、更易于使用的网站，当然，他们还期待看到更多的游客评语。
在全球搜索竞赛中，参与者们被要求玩一个flash小游戏，在游戏中他们必须回答一些有关在线旅游搜索行为问题，然后才能进入下一阶段。
这些问题旨在了解他们下一个旅游目的地是哪里，他们心目中的优秀旅游网站必须具备哪些重要的品质，以及他们每年度假时在线购票的频率。
除了英语，西班牙语和汉语被列为在网上最常用的语言。其次是法语和荷兰语。
调查显示，就“即将到来的假期”这一问题，最热门的目的地是英国（24%），另外有15%的人计划去西班牙。中国和美国分别位居第三和第四，其次是法国、意大利、希腊和加拿大。
尽管Google享誉全球，但也只有三分之一的受访者表示Google是他们寻找旅游目的地时最爱用的网站。18%的参与者喜欢旅游顾问，其次是Alibabuy、Expedia和Lastminute.com。
受访者们认为一个旅游网站最重要的品质是易于使用（30%）。此外有一半的人青睐游客评语（15%）。多语种和引人入胜的网页设计也是人们判断网站优劣的重要因素。
仅有1%的受访者声称他们从来没有在网上订过票。大部分受访者（19%）每年一次在线订票。在线订票每年两次和三次的人则略少一些，分别是13%和11%。
Oban在调查中发现了一些耐人寻味的相关数据
来自中国的受访者不用Google
那些用中文上网的受访者没有一个人选择Google作为他们喜欢的旅游搜索门户。
计划去西班牙旅行的人中有近半数频繁使用Google。约三分之一的人喜欢旅游顾问，6%的人使用Alibabuy，还有一些会使用Lastminute.com。
经常在网上订票的人青睐Expedia和旅游顾问
那些在线订票最频繁的受访者中只有14%使用Google进行搜索。对于这群人来说，Expedia和旅游顾问最受欢迎，Opodo和Lastminute.com也颇受好评。
去法国度假的人与去希腊的对于旅游网站有着不同的偏好
打算去法国度假的受访者中，有近三分之二的人在寻找易于使用的旅游网站，而在打算去希腊度假的人中，有相同百分比的人更看重旅游网站上的游客评语。计划去英国旅游的人中有一半以上喜欢易于使用的网站，而游客评语屈居第二（有20%的人看重）。
Expedia和lastminute.com的用户喜欢易于使用的网站
压倒性多数的Expedia用户在寻找易于使用的旅游网站。Lastminute.com的用户有着类似需求的同时，也提到价格实惠、设计醒目是他们衡量一个旅游网站的重要因素。
多语种的用户不用Google
把多语种作为甄选网站的最重要标准的那些人中, 有将近四分之三没有选择Google作为他们的搜索引擎。
经常使用Google的用户喜欢吸引眼球的设计
奇怪的是，那些喜欢醒目的设计的人经常使用Google（占到三分之二）。而Google本身是以简洁的设计而著称的，这可能也暗示了那些寻找漂亮设计的Google用户会带来潜在的市场前景。
西班牙人去英国度假
此外，有趣的是，在使用西班牙语搜索网页的人中，只有三分之一是在计划去西班牙旅游。英国在他们的旅游目的地中排名第二，意大利、中国和克罗地亚也有被提到。
原文
Competition results show trend in online travel behaviour
(11 August 2008)
Press release - 11 August 2008 - Oban Mulitlingual
Travel sites take note: there is much more to the international online travel market than Google.
The results from Oban Multilingual's online travel competition show that international internet surfers are expanding their search horizons to sites that give them more international usability, more options, ease of use, and of course, traveller reviews.
The Face of Global Search competition had entrants play a flash game in which they answered questions about their online travel search behaviour before advancing to the next level.
Questions sought to discover the entrant’s next holiday destination, important qualities in a travel site and frequency of holiday tickets booked online per year.
Next to English, Spanish and Chinese were cited as the most frequently used languages on the web. Next down the list were French and Dutch.
The UK was the most popular destination for entrants’ upcoming holidays (24 percent), while 15 percent were planning a trip to Spain. China and America were the third and fourth most popular planned travel destinations, followed by France, Italy, Greece and Canada.
Despite Google’s popularity, only a third of the respondents noted the site as their favourite for looking up travel destinations. Trip Advisor was favoured by 18 percent of the entrants, followed by Alibabuy, Expedia and Lastminute.com.
The most important quality that entrants looked for in a travel site was ease of use (30 percent). Half as many favoured traveller reviews (15 percent). Multilingual sites and sites with eye-catching design were also highly sought-after.
Only one percent of entrants said they never booked their tickets online. The majority of entrants (19 percent) booked holiday tickets online once a year. Only slightly fewer respondents said they booked online two and three times per year, at 13 and 11 percent respectively.
Perhaps even more interesting were the correlations that Oban found in the data.
Chinese speakers don’t Google
None of those who surf the internet in Chinese chose Google as their favoured travel search portal.
Under half of those planning a trip to Spain were frequent Googlers. About a third preferred Trip Advisor, while six percent used Alibabuy, and some used Lastminute.com.
Frequent online bookers prefer Expedia and Trip Advisor
Of the most frequent online ticket bookers, only 14 percent used Google to search. In this group, Expedia and Trip Advisor were favoured, with Opodo and Lastminute.com gaining honourable mentions.
Different site preferences for French and Greek holidays
Nearly two-thirds of those planning a trip to France as their next holiday were looking for easy-to-use travel sites, while the same percentage of those planning a trip to Greece said they would prefer to see traveller reviews on their travel sites. Over half of those planning their holiday in the UK wanted easy-to-use sites, with traveller reviews coming in at a distant second (20 percent).
Expedia and Lastminute.com users want easy-to-use sites
Overwhelmingly, those who used Expedia were looking for an easy-to-use travel site. Lastminute.com users gave similar responses but also mentioned low prices and eye-catching design as being important qualities in a travel site. Sidestep users were looking for plenty of options in a travel site, while Thomas Cook users sought comparisons of holidays.
Multilingual seekers aren’t Googlers
Nearly three quarters of those who thought multilingual was the most important quality in a site did not choose Google as their search engine of choice.
Frequent Googlers want eye-catching design
Oddly, those who were looking for eye-catching design were frequent Googlers (two-thirds). With Google’s reputation for simplistic design, this could suggest a market for those Googlers looking for more eye-catching options.
Spaniards take holidays in UK
Also interesting was that only one third of those who search the web in Spanish were planning their next holiday to Spain. The UK was second most mentioned as their next holiday destination, with Italy, China and Croatia also gaining mentions.
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