上周我答应会写一些东西，关于旅游供应商网站基于位置的服务。所谓的旅游供应商，我是指“产品所有者”或旅行社。就是说，这些想法可能被旅游公司，而非新的位置/移动为基础的初创公司所实施。
这些想法基于这样的原则：当用户浏览你的网站或服务的时候，你知道他们在哪里。目前可能很多旅游网站“无法办到”。但这项功能将在未来几年普及，所以，是时候考虑了。
有了知道用户在哪这项新能力，还有一个大问题：它支持怎样的想法？
首先是些基本观点：
1、基于位置的服务并不一定是移动服务。你可以开发一个好的功能，用来了解一个人的位置，并作出回应，但没有必要是移动服务。
2、对人们在哪里有大致的了解可能会很有用。不是说一定要知道人们确切在哪儿。仅仅知道在哪个国家就已经是个好的开始了！
销售
1、了解对于用户来说，哪个机场是最本地化的。据此，将顾客可能感兴趣的产品，推动供应，进行促销。大多数大型旅游公司目前已将此规划进CRM系统中（译者注：客户关系管理平台），这并没什么新意，但做好基础总是好的！
2、最近的旅行社在哪儿？不像许多人认为的那样，我还不相信旅行社已经走到尽头了。不过，旅行社需要转变为产品宣传者而非票务员。就在上周，我到一家旅行社的办公室。他们把楼下变成了一个装有大型等离子显示屏的“展览室”，用以展示不同主题的有趣夜晚。如果我是一家与旅行社合作的旅游经营商，就可以把用户带到最近的旅行社，晚上做产品展示。
业务-在度假圣地
1、最近的工作人员在哪里？很多客户在行程中带移动设备。想象一下为他们提供一个带有红色“紧急”按钮的工具，或者告诉他们最近的工作人员在哪儿，或者自动让他们与最近的工作人员接触。客户可以知道工作人员估计到达的时间。对应的，工作人员可以在移动设备的地图上看到客户按下紧急按钮的地点。
2、中转巴士将至。假如你要去参观，并且需要赶上一辆“中转”巴士，如果知道巴士到了哪里不是很棒吗？假期的最后几个小时（坐立不安）经常是在酒吧坐等，或者在肮脏的马路上——因为中转巴士回机场了。我相信移动设备可以帮助改善这部分度假经验：客户可以看到巴士在哪儿，工作人员可以看到在等待的每一个人（即使工作人员实际上并不在当地）。
3、购物。你正在度假，并且想买毯子或填充骆驼，那么你可以浏览旅游门户网站，找出哪里可以进行最好的交易（或许还有优惠券号码）。在特定的目的地，人们带回的旅行纪念品往往是相似的。所以你没必要建立一整套电子商务系统，有数以千计的产品（就像你如果是一个传统的移动零售店），只要挑选那些绝对是目的地的首选商品就行了。事实上，对于新公司，不要有太疯狂的想法。嗯……有人得到风投吗？
4、今天发生了什么？事件、天气，等等。
业务-工作人员的角度
老大哥在看着你呢。（译者注：乔治•奥威尔著名小说《1984》中的一句话。故事发生在1984年的“海洋国”，“海洋国”的统治阶级是“内党”，领袖是“老大哥”。“海洋国”每个房间右手墙上都装有这样一面长方形的金属镜子：可以视听两用，也可以发号施令，室内一言一语，一举一动，无时无刻不受这面镜子的监视和支配）。如果在当地工作人员的办公室里有一个大型等离子显示屏，及时显示这里所有客户的位置（不只是他们在哪儿停留，还有他们在哪儿），怎么样？
仅谈了些表面上的，更多的将在未来几年实现！
相关文章：移动旅游是否会破坏现状？
原文出处：Musings on travel ecommerce 作者：Alex Bainbridge
原文：
Location, location, location for travel supplier websites
I promised last week that I was going to write up some ideas for location based services for travel supplier websites. By supplier I mean “product owners” or agents of product owners. i.e. these are ideas that could be implemented by travel companies - rather than new location / mobile based startups.
These ideas are based on the principle that you know where the web user is while accessing your website or service. While this may be “out of reach” of many travel websites currently - this is functionality that is coming to everyone in the next few years so time to start thinking about it.
The big question is - with this new ability to know where a user is - what kind of ideas will it support?
First a few general points:
A location based service doesn’t have to be a mobile service - you could create a great piece of functionality that understands a person’s location and responds to it without the necessity for the service to be a mobile one.
Having a general understanding where someone can be useful - its not just about knowing exactly where someone is. Just knowing the country can be a good start!
Sales
Understand which airport is most local to a user - hence push offers and promote products that tie in with what is likely to be of interest to the customer. Zero novelty factor - most large travel companies are mapping this currently within their CRM systems….. but always good to cover the basics!
Where is my nearest agent? Unlike many I don’t believe its quite the end for the travel agent yet. However, agents need to turn into product evangelists rather than ticket clerks. Just last week I was in an agents office and they had converted their downstairs into a “presentation room” with massive plasma screen. Their plan is to hold interesting evenings covering different topics. If I were a tour operator working with agents a user could be pushed towards their nearest agent holding a product presentation evening……
Operational and in resort
Where is my nearest rep? - many customers will be taking mobile devices with them on their trips. Imagine providing them with a tool with a big red “panic” button - to either tell them where their nearest rep is - or automatically put them in touch with their nearest. Customer can get an ETA for the rep to arrive. In reverse, rep can see, on a map on their mobile device, where the customer was when they pressed the panic button.
Transfer bus coming - if you are going on a tour and you need to catch a “transfer” bus…. wouldn’t it be great to actually know where the bus is. Often the last few hours of a holiday (fly and flop) are sat waiting in bar…. or on a dusty road….. for the transfer back to the airport. I am sure that mobile devices can help improve this part of the holiday experience - the customer can see where the bus is…. the reps can see that everyone is waiting (even if the rep isn’t actually at that location).
The shopper - say you are on holiday and you want to buy a rug or stuffed camel…… you could navigate to your travel portal and find out where you can get your best deals (perhaps also with coupon codes). Often people, in specific destinations, come back with similar mementos of their trip…. so you are not having to create an entire ecommerce system for thousands of products (like you would if were a conventional mobile retailer) - just pick the ones that are absolutely top picks for the destination….. actually not too mad an idea for a new startup……… ummm - anyone got any VC?
Whats on today? Events, weather, etc…..
Operational - the rep’s perspective
Big brother is watching you – how about in the local rep’s office having a big plasma screen showing the location of all your customers at this point in time (not just where they are staying, but where they are).
Just touching the surface here…… lots more to come in the next few years!
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