kellysearch.com ╟ pay and be found
most engineers in the us are familiar with thom cats — the big green set of books
that listed every industrial company and its products by thomas publishing.
the uk equivalent was kellysearch. but did you know kellysearch.com lists more products
on its that does thomasnet.com? 190,000 vs only 80,000, says a kellysearch.com employee
at nmw. however, thomasnet still gets more hits on its website according to
but before you go rushing over to kellysearch,
here is a basic problem with the way they do things. the site is very advertising driven.
if you advertise, your company’s products are listed ahead of the others.
good for revenue in he short run, perhaps,
but not good if your goal is to fairly show all products.
you could be a market leader and still be listed after products by companies
that chose to advertise. this was the case with bimba, a leading cylinder manufacturer.
i’ve never been a big fan of directories in which rankings
are influenced by advertising. in fact, i started tenlinks
based on objectively ranking websites based on their value—not on how much they
advertised
Comments
When you looked at Traffic Estimate.com did you also add in the Kellysearch.co.uk,
Kellysearch.de, Kellysearch.nl, Kellysearch.jp or Kellysearch Asia?
If you would have bothered you would have seen that added together Kellysearch is
much busier.
Of course advertisers go first. What website doesn’t put advertisers first?
Thomas certainly does, Google does, Yahoo hides some of their paid advertisers so
they loof like frees.

